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How not to win £1 million!

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Post  Guest Fri Dec 07, 2012 2:23 pm

Town centre retailers are in despair at the poor quality of a video entered by Rochdale in an attempt to win a million pounds.

http://www.rochdaleonline.co.uk/news-features/2/news-headlines/75969/how-not-to-win-1-million

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Post  Charly Fri Dec 07, 2012 2:44 pm

I've just watched some of it, couldn't be bothered to watch to the end, cant believe this is a serious attempt to gain funding.
Its a joke! No wonder Rochdale doesn't get anywhere with attracting investors if this is the quality of bids.
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Post  Poppyanna555 Fri Dec 07, 2012 3:25 pm

Debbie didn't do too badly I feel although her 'pitch' was slightly rushed. The quality of the video, on the other hand, was c**p!
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Post  Hinch Fri Dec 07, 2012 3:36 pm

Perhaps it was done by the same crew who did the one on Falinge?

Will the last prospective 'big name retailer' close the door on the way out please?

A video was a good idea BUT on this occasion, it really did need some professional input. This one looks as if it was found in the reject-vault on 'You've Been Framed'... or in this case, 'You've Been Shamed'.

Anyway, any would-be retailers who couldn't make their minds up will now have come to a very definite decision.

I can almost hear the crash of steel roller-shutters coming down... permanently!

Oh Rochdale! What sins are commited in thy name?

Next!
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Post  Guest Fri Dec 07, 2012 3:52 pm

Poppyanna555 wrote:didn't do too badly
Hardly a ringing endorsement is it?

Take a look at a town (Maidstone) that has taken the video submission seriously - a decent quality video and a voice over that, whilst clearly still that of an amateur, is far more polished:

https://www.youtube.com/watch?v=6gIFhJA8--M

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Post  Poppyanna555 Fri Dec 07, 2012 4:32 pm

Hmm, I guess you have made a good point there J, although the narrator wasn't the focus of the pitch and so you couldn't see how often he referred to his 'prompt' list. Even so, there is no denying that Rochdale's bid is embarrassingly bad.
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Post  Charly Fri Dec 07, 2012 4:40 pm

Poppyanna555 wrote:Debbie didn't do too badly

She was awful!
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Post  cyfrifia Fri Dec 07, 2012 5:36 pm

I felt sorry for Debbie. Whoever put that video together had no idea at all. Done more damage than good for the image of Rochdale, it's tragic.

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Post  southernbelle Fri Dec 07, 2012 8:51 pm

Abysmal, laughable and pathetic. Whoever is responsible should be hanging their head in shame at the back of the dole queue.
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Post  johnb Fri Dec 07, 2012 9:59 pm

So who is responsible and why did they not seek help from some of the community based media production specialists in Rochdale.

If my phone produced such low quality video I would send it back.
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Post  Guest Fri Dec 07, 2012 10:42 pm


I thought RMBC boasted a professional media department or suitable 'advisory' representatives !


Not taking a pop at just one individual, this feels to reflect the poor calibre of "management" for, in and around the town centre, which we're constantly told is based round a leadership core of public service partnerships.


It feels like a lost cause considering these partners also nominate each other for national Awards: like, 'Rochdale's town team sets sights on award treble'

http://menmedia.co.uk/rochdaleobserver/news/s/1582072_rochdales-town-team-sets-sights-on-award-treble

What a Face I didn't realise there was so much milk left to try and wring out of that Feelgood Festival. Rochdale in the News again, for all the wrong reasons.




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Post  Hinch Sat Dec 08, 2012 12:25 pm

Mojo Hill wrote: I thought RMBC boasted a professional media department or suitable 'advisory' representatives !

'Professional' meaning only in the paid sense of the term. They seem to be too busy writing councilors' statements for them to get involved in this sort of stuff.

As JB says, there are plenty of community-based organisations going who could do a near-professional job at little to no cost.
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Post  Chill37 Sat Dec 08, 2012 12:54 pm

An utter joke.

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Post  cyfrifia Sat Dec 08, 2012 1:15 pm

I have just tried to watch the video again, it is .......... lost for words, the effect on the viewer is to induce despair and sadness for Rochdale, it's people, it's culture, it's council.

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Post  Hinch Sat Dec 08, 2012 3:33 pm

I was covering an event this week at which, on the whole, a senior councillor gave a fairly good, impromptu speech praising the work of the organisation concerned. However, he could not then resist going into a spiel about all the 'negative stories' about Rochdale, as if in some way, these stories had been manufactured rather than having some basis in fact.

I think most news organisations could have a couple of desks churning out only bad news stories about Rochdale if they wished. Conversely, they could choose to 'kill' any bad news stories and print only the gushing RMBC media releases. (That is, if they weren't on RMBC's 'shit list' and actually received the media releases in the first place.)

Rochdale DOES need good news stories and look as if it is taking issues seriously and communicating them effectively. Clearly, if the comments on this thread are anything to go by, they have failed to do both and have, in fact, made us look a bit shamateurish at best and incompetent at worst.

Obviously, times are hard and RMBC would rightly have been condemned had they spent £70K + on a slick presentation produced by some professional PR & Media company. However, as JB says, there is another cheaper way of doing this utilising local resources delivering a near-professional finish.

Of course these days, you see all manner of people poncing round the Town Hall covering various things with their video-enabled ipads. Great technology and fab for covering family parties, hobbiest & technical stuff etc but no use whatsoever for producing a professional video with the object of attracting multi-million pound companies into town.

They are more likely to run a mile.
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Post  teamplayer2 Sat Dec 08, 2012 3:54 pm

First time I have seen it. What can one say. Leave to the experts I think.
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Post  cyfrifia Sun Dec 09, 2012 12:43 am

The amateur video about Rochdale seems to be becoming quite a popular genre, there are quite a lot of them. Here is a small selection of some of the better ones, you can watch by clicking the smiley faces.



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Post  Charly Sun Dec 09, 2012 11:21 am

I think you'll find the 5th one is in Rochdale, New York so why is that in the line up putting OUR town down?
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Post  cyfrifia Sun Dec 09, 2012 12:17 pm

Thankyou Charly, I've changed that. I didn't know there was a Rochdale in New York. I used the first few videos that came up on Utube, missing the more unpleasant ones.

Bad videos about Rochdale seem to be almost a fashion or 'genre' in amateur video making. It would be an interesting challenge for a local video maker to make good, well produced and insightful videos about Rochdale.

The technical side of making videos is almost too easy now, it's quick and easy to make bad ones. In the old days, making a video was a more cumbersome affair, but that did mean more thought went into it.

Media image is a strange thing, but does have a huge effect on everything nowadays,

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Post  johnb Sun Dec 09, 2012 4:29 pm

Perhaps for balance, we should have a good news film about Rochdale.

http://vimeo.com/24076291
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Post  Hinch Sun Dec 09, 2012 4:50 pm

I think that Rochdale would makle a great setting for a Stephen King novel and film.

PLOTLINE: A grimy, down at heel blue collar town where children keep going missing. One day, some workmen are sent to check out the covering over the river prior to it being ripped open.

Down in the subterranean depths they discover a gastly secret; a gang of 40-50 men whose mission it is to abduct young women and train them for the white-slave trade.

A tireless campaign to discover the truth is led by a fearless local politician, supported by the local newspaper.

Working title: The Groomers.
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Post  Atlas Mon Dec 10, 2012 1:12 am

Yes. But - where does the horror part come in. I think you should expand your story-board there Hinch and succeed in 'chilling' us prior to the 'opening of the old river' -. Suspect cyclops affraid
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Post  Guest Mon Dec 10, 2012 4:13 am

Hinch wrote:A tireless campaign to discover the truth is led by a fearless local politician, supported by the local newspaper.
A fictional novel then Wink

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Post  cyfrifia Mon Dec 10, 2012 10:44 am

With a few good local amateur actors, or people willing to have a go, a reasonable video camera and editing software, it would be fairly easy to do make a soap opera about life in Rochdale, and upload an episode a week onto utube. Very likely it would attract a following, and become a commercial success, there seems to be an insatiable appetite for soap operas. It just needs the commitment of time from a group of people to keep doing it, week after week, and a brilliant scriptwriter. Brilliant scriptwriter anywhere?

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Post  Hinch Mon Dec 10, 2012 12:44 pm

OK, here's how I see it.

The Groomers:- (A cross between 'Jaws' and Stephen King's 'It'.)

Story outline: The town of Rockville, Arkansas is in trouble. After years of depression, the town is suddenly facing a bright future. Big name retailers are due to move into a brand new shopping centre but they haven't even cleared the site for it yet and there is a bus station and council offices on the site. It is a critical time and the last thing that the City Fathers need is a scandal of any sort to deter the millions of tourists and shoppers expected to flock in.

Meanwhile, children have gone missing. Nobody knows why and when concerns them have been raised, the council and police have turned a deaf ear. The council, backed by their 'preferred Media Partner' want to emphasise the 'good news' and anything unsavoury is ignored.

Meanwhile, more kids go missing, only to turn up later in Bradford, North Carolina and Nelson, Kansas, staggering around with a strange, zombie-like gait, highly addicted to drugs and alcohol working as sex-slaves. How did it happen? Is there a sinister plot?

Scene one: It is raining. Outside a Care Home, a child is chasing a ball down the street. As it bobs merrily down the gutter, an arm suddenly reaches out from a grid and pulls the child down. It laughs in a sinister way and says, "They all float!"

Following scenes: Similar events as other children go missing, off the rails or hooked on crack. The council deny all knowledge as do the police. A former Council Executive has left town and appears to have lost his memory, eyesight and hearing. The mystery deepens!

Then, as part of the plans to build a new town centre, some workmen are sent to look at the covering over the river. The plan is to open it up and build a giant funfair along the banks where families can stroll and enjoy the fun of the born-again town.

Scenes 7, 8 & 9. Outside the Town Hall, the Couincil Director is pacing up and down nervously, smoking a cigarette under a blank, circular space on the wall where there are some hastily filled in screwholes where a plaque extolling the virtues of Boss Cyril Redneck has been removed. He looks over disinteretedly as the workmen descend down an inspection cover wearing high-viz safety gear and carrying lamps and methane-detectors.

The Council Director continues to inhale and thinks nervously about the latest big name retailer, Ali's Pie Shop & Kebab House, which is on the point of signing a 10-year deal to take up space in the 'Boss Cyril Shopping Centre & Rehab Facility'. Suddenly, one of the workmen comes back up the hole and is shouting and gesticulating wildly. "Jeez, You'd better come over and take a look here and see what we found. You ain't never gonna believe it..."

A mysterious stranger rides into town. At the Town Hall, a video is being shown to the council in which the leader of City Centre Developments Inc (Played by Kathy Bates) is seen urging out-of-town retailers to take up retail space. Just then, there is a horrible screeching noise from the back of the hall. The mysterious stranger is dragging his nails down a chalk-board to get the council's attention. "This ain't gonna work," he says, "Unless you are prepared to kick some serious ass..."

The plot is developed through subsequent scenes to reveal the full horror of the story.

I cannot reveal more at this stage as the project is in pre-droduction. A famous director who wears a beard, specs and a baseball cap has signed up as director and Omar Shariff is to be Chief of the Groomers. The editor of the local paper is to be played by Sly Stallone and Arnie is to be Council Director. The mysterious stranger, known as Preacher, is to be played by Clint Eastwood.


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